The content analytics global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Content Analytics Market, 2024 report by The Business Research Company offers
comprehensive insights into the current state of the market and highlights
future growth opportunities.
Market Size -
The content analytics market size has grown exponentially in recent years. It
will grow from $5.21 billion in 2023 to $6.43 billion in 2024 at a compound
annual growth rate (CAGR) of 23.5%. The
growth in the historic period can be attributed to explosion of digital
content, need for actionable insights, content personalization requirements,
rise of social media and user-generated content, content marketing roi.
The content analytics market size is expected to see exponential growth in the
next few years. It will grow to $14.53 billion in 2028 at a compound annual
growth rate (CAGR) of 22.6%. The growth
in the forecast period can be attributed to focus on video and multimedia
analytics, dynamic content personalization, content quality assessment, data
governance and privacy concerns, content performance attribution. Major trends
in the forecast period include focus on natural language processing (nlp),
real-time content analytics, multichannel content analysis, augmented analytics for business users,
predictive analytics for content trends.
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Scope Of Content Analytics Market
The Business Research Company's reports encompass a wide range of information,
including:
1. Market Size (Historic and Forecast): Analysis of the market's historical
performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market
landscape.
4. Key Segments: Breakdown of the market into its primary segments and their
respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and
geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting
the market.
Content Analytics Market Overview
Market Drivers -
An increase in the number of social media activities is expected to propel the
growth of the content analytics market going forward. Social media is referred
to as websites and platforms that emphasize communication, community-based
input, engagement, content-sharing, and collaboration. Several tech-enabled
activities such as Blogging, social gaming, social networks, video sharing,
business networks, virtual worlds, reviews, and many other things can be
considered forms of social media. The content created from social media is
analyzed by social media analytics to support business decisions and measure
the performance of actions. This leads to an increase in the demand for the
content analytics market. For instance, according to Search Engine Journal, a
US-based technology transformation, and media company, in 2022, globally there
are 4.55 billion active social media users and in 2021, 84% percent of US
citizens used social media. Therefore, rising demand for a number of activities
is propelling the content analytics market.
Market Trends -
Technology advancement is a key trend gaining popularity in the content
analytics market. Major companies in the content analytics market are advancing
in their new innovations to strengthen their position in the market. For
instance, in March 2022, LinkedIn Corporation, a US-based employment-oriented
online service company, launched a new tool for creators for improved content
analytics. Creator mode is a profile setting on the dashboard that can help grow
reach and influence on LinkedIn. To access additional tools and services that
assist in producing content and expanding LinkedIn audience enable creator
mode. The unique features of the new tools are the performance of content will
be more thoroughly analysed, new creator mode analytics, improved insights
options, the introduction of new data on profile video views as well as
upgraded profile video tools to assist producers to grow their audience.
The content analytics market covered in this report is segmented –
1) By Deployment Type: On-Premise, Cloud
2) By Application: Text Analytics, Video Analytics, Social Media Analytics,
Speech Analytics, Other Applications
3) By End User: BFSI, Healthcare, Retail and Consumer Goods, IT and Telecom,
Other End Users
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Regional Insights -
North America was the largest region in the content analytics market in 2023.
Asia-Pacific is expected to be the fastest-growing region in the forecast
period. The regions covered in the content analytics market report are
Asia-Pacific, Western Europe, Eastern Europe, North America, South America,
Middle East, Africa.
Key Companies -
Major companies operating in the content analytics market report are
International Business Machine Corporation, Oracle Corporation, Adobe Systems
Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text
Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute
Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software
India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity
Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System
S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA
Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase
Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd.,
QlikTech International AB, SDL plc, Socialbakers Ltd., Sysomos Inc., Teradata
Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible
Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC
Table of Contents
1. Executive Summary
2. Content Analytics Market Report Structure
3. Content Analytics Market Trends And Strategies
4. Content Analytics Market – Macro Economic Scenario
5. Content Analytics Market Size And Growth
…..
27. Content Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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