The ai content marketing global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
AI Content Marketing Market, 2024 report by The Business Research Company
offers comprehensive insights into the current state of the market and
highlights future growth opportunities.
Market Size -
The AI content marketing market size has grown exponentially in recent years.
It will grow from $2.55 billion in 2023 to $3.20 billion in 2024 at a compound
annual growth rate (CAGR) of 25.3%. The growth in the historic period can be
attributed to data analytics advancements, personalization demands, automation
efficiency, enhanced customer engagement, improved ROI tracking.
The AI content marketing market size is expected to see exponential growth in
the next few years. It will grow to $7.96 billion in 2028 at a compound annual
growth rate (CAGR) of 25.6%. The growth
in the forecast period can be attributed to natural language generation (NLG),
voice search optimization, predictive analytics, AI chatbots and conversational
marketing, visual content recognition. Major trends in the forecast period
include AI-powered content curation, hyper-personalization with AI, AI-driven
content optimization, rise of AI-generated content, AI-powered content
performance analytics.
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Scope Of AI Content Marketing Market
The Business Research Company's reports encompass a wide range of information,
including:
1. Market Size (Historic and Forecast): Analysis of the market's historical
performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market
landscape.
4. Key Segments: Breakdown of the market into its primary segments and their
respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and
geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting
the market.
AI Content Marketing Market Overview
Market Drivers -
Increasing demand for personalized content is expected to propel the growth of
the AI content marketing market going forward. Personalized content refers to
information, messages, or experiences tailored or customized for specific
individuals or groups based on their preferences, behaviors, interests, or
other characteristics. The demand for personalized content is increasing due to
consumer expectations, increased competition, technological advancements, data
availability, improved ROI, and changing consumer behavior. AI content
marketing creates and delivers tailored, data-driven content experiences to
individual users based on their preferences, behaviors, and interactions to
boost engagement and conversions. For instance, in December 2022, according to
Adobe Inc., a US-based software company, 67% of consumers in the USA desire
personalized offers that reflect their unique spending habits, whether online
or in physical stores. Therefore, the increasing demand for customized content
is driving the growth of the AI content marketing market.
Market Trends -
Major companies operating in the AI content marketing market are developing
innovative AI tools, such as Adobe GenStudio and Adobe Firefly, to gain a
competitive edge in the market. Adobe GenStudio is an AI-driven tool that
facilitates rapid planning and production of on-brand marketing content. At the
same time, Adobe Firefly offers customizable services and models for
large-scale content creation tailored to brand requirements. For instance, in
March 2024, Adobe Inc., a US-based software company, launched two new AI tools,
GenStudio and Firefly. GenStudio empowers marketing teams with AI-driven
capabilities for swift planning and production of on-brand content. At the same
time, Firefly offers customizable services and models to facilitate large-scale
content production tailored to individual brand needs. These tools come with
various enhancements, including workflow and planning features like Adobe
Workfront Planning for unified marketing activity views and improved team
collaboration through Workfront's integration with Frame.io. Additionally,
content creation and production improvements such as Object Composites and
Style Kits, alongside the launch of Adobe Express for Enterprise for effortless
on-brand content generation, are also being made. The development aims to meet
the rising demand for personalized and engaging content, optimizing the brand
content supply chain.
The ai content marketing market covered in this report is segmented –
1) By Type: Content Creation, Content Optimization, Content Distribution,
Content Analysis
2) By Deployment Type: Cloud, On Premises
3) By Application: Technology, Finance, Retail, Healthcare
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Regional Insights -
North America was the largest region in the AI content marketing market in
2023. The regions covered in the AI content marketing market report are
Asia-Pacific, Western Europe, Eastern Europe, North America, South America,
Middle East, Africa.
Key Companies -
Major companies operating in the AI content marketing market report are
Alphabet Inc.; Microsoft Corporation; International Business Machines
Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.; Adobe Inc.;
HubSpot Inc.; Cision Ltd.; Sprinklr Inc.; Seismic Software Inc. ; Acquia Inc.;
Contentstack Inc.; PathFactory Inc.; Percolate Industries Inc.; Uberflip Inc.;
Contently Inc.; Skyword Inc.; Affectiva; Scoop.it Inc.; Atomic Reach Inc. ;
ClearVoice Inc.; Curata Inc.; DivvyHQ Inc.; NewsCred Inc.
Table of Contents
1. Executive Summary
2. AI Content Marketing Market Report Structure
3. AI Content Marketing Market Trends And Strategies
4. AI Content Marketing Market – Macro Economic Scenario
5. AI Content Marketing Market Size And Growth
…..
27. AI Content Marketing Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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