Overview and Scope
Swimwear refers to garments and accessories worn by those who participate in
water-based activities or sports such as swimming, beach volleyball, surfing,
jet skiing, and leisure activities such as sunbathing and others. Swimwear is
worn not only while swimming but also for pool parties and other outdoor places
such as resorts, beaches, and others.
Sizing and Forecast
The swimwear market size has grown strongly in recent years. It will grow from
$22.72 billion in 2023 to $24.39 billion in 2024 at a compound annual growth
rate (CAGR) of 7.4%. The growth in the
historic period can be attributed to rise of beach tourism, body positivity
movement, cultural influences, seasonal demand, marketing campaigns.
The swimwear market size is expected to see strong growth in the next few
years. It will grow to $32.1 billion in 2028 at a compound annual growth rate
(CAGR) of 7.1%. The growth in the
forecast period can be attributed to sustainability focus, resort wear
integration, inclusive sizing and body positivity, customization and
personalization, athleisure influence. Major trends in the forecast period
include versatility in design, digital innovation in retail, bold prints and
colors, celebrity collaborations, modest swimwear options, virtual try-on
technologies.
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Segmentation & Regional Insights
The swimwear market covered in this report is segmented –
1) By Type: Women's Swimwear, Men's Swimwear, Goggles and Swim Caps
2) By Fabric Type: Nylon, Polyester, Spandex, Other Fabric Types
3) By End-User: Men, Women, Kids
4) By Distribution Channel: Online Stores, Offline Stores
Asia-Pacific was the largest region in the swimwear market in 2023. The regions
covered in the swimwear market report are Asia-Pacific, Western Europe, Eastern
Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Growing consumer inclination towards water activities is expected to propel the
growth of the swimwear market. The rising popularity of sports activities,
particularly for health reasons and the growing number of international water
sporting events, are pushing consumers to participate in water sports and
recreational activities. For instance, in October 2023, according to the
Livestrong Foundation, a US-based nonprofit organization, every year, over 91
million Americans, or 31% of the population, swim in lakes, rivers, and oceans.
36 % of kids aged 7 to 17 years swim at least six times a year and 15% of
adults swim 6 times or more a year on average. Overall, there has been an
upsurge in outdoor swimming owing to health and recreational benefits, and
equally contributing to the growth of the swimwear market.
Key Industry Players
Major companies operating in the swimwear market report are PVH Corp, Pentland
Group, Wacoal, Perry Ellis International, Quiksilver Inc., American Apparel
Inc., Speedo International Limited, Arena S.p.A, Arena Italia S.p.A., Platypus
Australia Swimwear, La Perla Group, PARA S.p.A., Hosa Industrial Co Ltd., TYR
Sport Inc., Seafolly, Jantzen Inc., Gottex Swimwear, Moeva Swimwear, Diana
Sport, Eveden Group, Dolfin Swimwear, Calzedonia Group, Zoke, Seaspray
Swimwear, NOZONE, LIVIN' SWIMWEAR, ND Swimwear, Derong Group, David Mare
The swimwear market report table of contents includes:
1. Executive Summary
2. Swimwear
Market Characteristics
3. Swimwear
Market Trends And Strategies
4. Swimwear
Market - Macro Economic Scenario
5. Global
Swimwear Market Size and Growth
.
32. Global
Swimwear Market Competitive Benchmarking
33. Global
Swimwear Market Competitive Dashboard
34. Key
Mergers And Acquisitions In The Swimwear Market
35.
Swimwear Market Future Outlook and Potential Analysis
36.
Appendix
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