Overview and Scope
A smoothie is a blended beverage typically made from a combination of fruits,
vegetables, liquids such as juice or milk, and additional ingredients like
yogurt, ice cream, or sweeteners. The ingredients ae blended until smooth,
resulting in a thick, creamy, and often refreshing drink.
Sizing and Forecast
The smoothies market size has grown strongly in recent years. It will grow from
$17.08 billion in 2023 to $18.44 billion in 2024 at a compound annual growth
rate (CAGR) of 8.0%. The growth in the historic period can be
attributed to health and wellness trends, rising awareness of nutrient-rich
diets, demand for on-the-go and convenient nutrition, variety of flavor
combinations, social media influence and food trends.
The smoothies market size is expected to see strong growth in the next few
years. It will grow to $25.08 billion in 2028 at a compound annual growth rate
(CAGR) of 8.0%. The growth in the
forecast period can be attributed to plant-based and vegan trends, innovations
in functional ingredients, sustainable packaging and practices, expansion of
ready-to-drink categories, personalization and customization trends. Major
trends in the forecast period include focus on low sugar and natural
sweeteners, e-commerce and delivery trends, sustainable packaging solutions,
partnerships and collaborations, innovations in flavor combinations.
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Segmentation & Regional Insights
The smoothies market covered in this report is segmented –
1) By Product Type: Fruit-Based, Vegetable-Based, Dairy-Based, Other Product
Types
2) By Packaging Material: Plastic, Paper, Glass, Other Packaging Materials
3) By Distribution Channel: Supermarkets And Hypermarkets, Smoothie Bars,
Convenience Stores, Other Distribution Channels
North America was the largest region in the smoothies market in 2023.
Asia-Pacific is expected to be the fastest-growing region in the forecast
period. The regions covered in the smoothies
market report are Asia-Pacific, Western Europe, Eastern Europe, North
America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing consumption of healthy beverages is expected to propel the
growth of the smoothie market going forward. Healthy beverages provide
beneficial nutrients and contribute to overall health and well-being. Smoothies
are used as healthy beverages that provide a convenient and delicious way to
consume a variety of fruits and vegetables, and with the addition of
probiotics, they promote gut health and overall health and well-being. For
instance, in 2021, according to the Government of Canada, a Canada-based
government agency, the retail sales of energy drinks are expected to increase
from US$14,150.4 million in 2020 to US$20,733.9 million in 2025. Additionally,
the retail sales of fruit and vegetables increases from US$ 3,032.7 million in
2020 to US$3,532.0 in 2025 and the reduced sugar sports drinks increases from
US$1,401.3 in 2020 to US$1,684.6 in 2025. Therefore, the increasing consumption
of healthy beverages drives the smoothie market.
Key Industry Players
Major companies operating in the smoothies
market report are PepsiCo Inc., The Coca-Cola Company, The Kraft Heinz
Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Café,
MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse
Farms, Cold Stone Creamery, Daily Harvest Inc., Odwalla, Bai Brands, Ella's
Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars , Suja Juice,
Maui Wowi Hawaiian Coffees and Smoothies, Naked Juice, Crussh Fit Food &
Juice Bars, Main Squeeze Juice Co., Revive Superfoods, Planet Smoothie,
Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Ceres Fruit Juices,
Kwench Juice Cafe, Happy Planet Foods.
The smoothies market report table of contents includes:
1. Executive Summary
2. Smoothies Market
Characteristics
3. Smoothies Market Trends
And Strategies
4. Smoothies Market - Macro
Economic Scenario
5. Global Smoothies Market
Size and Growth
.
32. Global Smoothies Market
Competitive Benchmarking
33. Global Smoothies Market
Competitive Dashboard
34. Key Mergers And
Acquisitions In The Smoothies Market
35. Smoothies Market Future
Outlook and Potential Analysis
36. Appendix
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