Global Buy Now Pay Later Market Report 2024: Market Size, CAGR, Lucrative Segments And Top Regions

Overview and Scope

Buy now, pay later refers to a type of short-term financing that allows consumers to make purchases and pay for them at a future date, often interest-free. Buy now pay later is used as a type of instalment loan.

Sizing and Forecast
The buy now pay later market size has grown exponentially in recent years. It will grow from $156.58 billion in 2023 to $232.23 billion in 2024 at a compound annual growth rate (CAGR) of 48.3%.  The  growth in the historic period can be attributed to e-commerce growth and online shopping trends, consumer demand for flexible payment options, rise of digital wallets and mobile payments, increase in millennial and gen z consumer base, competition among payment service providers.

The buy now pay later market size is expected to see exponential growth in the next few years. It will grow to $1014.82 billion in 2028 at a compound annual growth rate (CAGR) of 44.6%.  The growth in the forecast period can be attributed to expansion of bnpl services to physical retail, growth in cross-border e-commerce, adoption by traditional retailers, emphasis on responsible lending and consumer protection, rise of embedded finance and bnpl as a service. Major trends in the forecast period include integration with point-of-sale systems, personalization of bnpl offers, collaboration between bnpl providers and merchants, integration with loyalty programs, regulatory developments in the bnpl space.

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Segmentation & Regional Insights
The buy now pay later market covered in this report is segmented –
1) By Channel: Online, POS
2) By Enterprise Size: Large Enterprises, Small and Medium Enterprises
3) By End Use: Consumer Electronics, Fashion and Garment, Healthcare, Leisure and Entertainment, Retail, Others End-User


 North America was the largest region in the buy now, pay later market n 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the buy now pay later market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
An increase in the adoption of online payment methods is expected to propel the growth of the buy-now-pay-later market going forward. Online payments refer to payments that are made for goods or services that have been purchased online or offline. With the buy now, pay later option, customers can make small-ticket purchases both offline and online and make fast payments. For instance, in April 2021, according to Razorpay, an India-based financial services company, the rate of digital payment transactions in India during January, February, and March 2021 increased by 76% compared to the same period in 2020, whereas Buy Now Pay Later (BNPL) experienced a staggering growth of 569%. Therefore, the increase in the adoption of online payment methods is driving the buy-now-pay-later market growth.

Key Industry Players
Major companies operating in the buy now pay later market report are Paytm Postpaid, PayPal Holdings Inc., Affirm Inc., Klarna Inc., Splitit Ltd., Sezzle Inc., Perpay Inc., Openpay, Quadpay Inc., LatitudePay, Laybuy Group Holdings Limited, Payl8r (Social Money Ltd. ), ePayLater, Zest Money, Lazypay, Afterpay Ltd., Zip Co Ltd., FuturePay Inc., Bread Finance, PayBright, Zebit Inc., Uplift, ViaBill, Sunbit, Katapult, Credova, Acima Credit, Progressive Leasing, Flexiti Financial, LendCare, PayTomorrow, Payzer, QuickFee, SmartPay Leasing, SplitPay, Zibby

The buy now pay later market report table of contents includes:
1. Executive Summary

2. Buy Now Pay Later Market Characteristics

3. Buy Now Pay Later Market Trends And Strategies

4. Buy Now Pay Later Market - Macro Economic Scenario

5. Global Buy Now Pay Later Market Size and Growth
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31. Global Buy Now Pay Later Market Competitive Benchmarking

32. Global Buy Now Pay Later Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Buy Now Pay Later Market

34. Buy Now Pay Later Market Future Outlook and Potential Analysis

35. Appendix

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