The Business Research Company’s latest report Out-of-Home Advertising Global Market Report 2020 covers Out-of-Home Advertising market drivers, Out-of-Home Advertising market trends, Out-of-Home Advertising market segments, Out-of-Home Advertising market growth rate, Out-of-Home Advertising market major players, and Out-of-Home Advertising market size. The report provides in-depth analysis of the impact of COVID-19 on the Out-of-Home Advertising industry, along with revised market numbers due to the effects of the coronavirus.
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Out-of-Home Advertising Global Market Report 2020 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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The global OOH
(Out-of-home) advertising market is expected to grow from $25.29 billion in
2019 to $25.49 billion in 2020 at a compound annual growth rate (CAGR) of 0.8%.
The slowed growth is mainly due to the COVID-19 outbreak that has led to
restrictive containment measures involving social distancing, remote working,
and the closure of industries and other commercial activities resulting in
operational challenges. The entire supply chain has been disrupted, impacting
the market negatively. The market is then expected to recover and reach $31.05
billion in 2023 at a CAGR of 6.8%.
The report covers
the Out-of-Home Advertising market’s segments-
1) By Type:
Billboard, Transport, Street Furniture, Transit Displays, Others.
2) By Platform: Static, Digital.
3) By Application: Food And Beverage Industry, Vehicle Industry, Health And
Medical Industry, Commercial And Personal Services, Consumer Goods, Others.
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